Not only will you reduce the device memory - especially important on mobile devices - but you will also reduce the bytes transferred by 17. That said, you will look like a pro to your boss when you convert your images to use Chroma-Subsampling of 4:2:0. The project earned coverage on, REALTOR Magazine, Better Homes & Gardens, and more. Subsampling is a jargon filled subject matter and, quite frankly, can be intimidating. Knowing we wanted to target niche publications like that one, we asked people about their opinions on HOAs. For example, for our client, we aimed for national coverage but also more relevant coverage on industry sites like. When you think of local news, this is why they report on things like traffic jams and school closures: It directly affects the daily lives of the people watching and listening.Īlternatively, your data can be significant to writers covering specific beats. I’ll explain more on that in #4.įinally, significance, which refers to the impact it has on the audience. It also has to be relevant to the writer you’re pitching and that writer’s audience. This tactic is a combination of original content marketing and digital PR.īut the content can’t just be timely. This makes your pitch much more interesting. If your brand provides a fresh data set or a new analysis of existing data, then you’re the sole owner of information, and you can offer it exclusively to publications. So how can you create content that is truly newsworthy without the resources of a newsroom?

Sure, it’s easy to say the news only wants to cover material that is, well, news worthy.įor content marketers, it usually refers to three criteria: timeliness, relevance and significance.īut there’s a catch: Most content marketing programs don’t have journalists devoted to breaking news like actual media outlets do. If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching. If you get any part of it wrong, your chances of success decrease dramatically. This earned media tactic is very effective - but it isn’t easy. When you create excellent content and pitch it to writers, you not only get great media coverage, but you get the link back to your project and the authority that comes with being mentioned in a trusted publication. 2 strategies for creating top-of-funnel marketing contentĭigital PR is an excellent strategy to pair with content marketing, especially if your goals include increasing your brand awareness and improving your backlink portfolio.6 reasons why reporters aren’t interested in your content marketing.

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